The HIT final exhibition mini-site presents the prominent projects of the design faculties. I contributed to this mini-site a project to accompany the exhibition's print identity from a different angle. I ran a whole interactive campaign on Facebook, using banners and a guerrilla campaign. We also collaborated with Aroma – one of the biggest coffee chains in Israel.
The concept of the exhibition was "cut and save". People got paper dolls they could cut, print from the web, and display in the HIT exhibition. On the website, I cut and save memorable projects selected by faculty teachers (specializing in industrial design, graphic design, and interior design).
Project finished on August, 2010