https://superavi.com Writing, talks and podcasts from Avi Ashkenazi. en Sun, 12 Jul 2026 12:11:27 GMT https://nearfuture.works/updates/ep-7-going-ai-first-as-a-design-org-with-avi-ashkenazi-senior-design-director-at-deel talk-near-future-ep7 Thu, 09 Jul 2026 12:00:00 GMT Talks Near Future https://share.transistor.fm/s/de1f1d03 talk-craft-of-design-ep2 Mon, 29 Jun 2026 12:00:00 GMT Talks The Craft of Design https://www.youtube.com/watch?v=n7LaVrKyz6k talk-hired-to-lead-ep3 Thu, 25 Jun 2026 12:00:00 GMT Talks Hired to Lead https://share.transistor.fm/s/cbb7f146 talk-craft-of-design-ep1 Thu, 01 Jan 2026 12:00:00 GMT Talks The Craft of Design https://superavi.com/design-by-deel/ https://superavi.com/design-by-deel/ Sat, 15 Nov 2025 12:00:00 GMT Writing Read the interview I did with Tom Scott on his substack https://designmeetsbusiness.co/episodes/taste-craft-and-design-in-the-age-of-ai-with-avi-ashkenazi-ex-samsung-shopify-now-at-deel talk-design-meets-business Sat, 15 Nov 2025 12:00:00 GMT Talks Design Meets Business — podcast with Christian Vasile https://www.youtube.com/watch?v=QPO0FGCM_IM talk-designing-up Sat, 15 Nov 2025 12:00:00 GMT Talks Designing Up — podcast https://www.youtube.com/watch?v=Tbl3pu1vEgY talk-ecom-2023 Sat, 04 Feb 2023 12:00:00 GMT Talks ECOM Design Conference '23 https://www.youtube.com/watch?v=0wNBF4Rqx9M talk-uxlive-2022 Wed, 07 Dec 2022 12:00:00 GMT Talks UX Live '22 https://superavi.com/how-we-shape-up-our-product-process-at-iwoca/ https://superavi.com/how-we-shape-up-our-product-process-at-iwoca/ Tue, 13 Jul 2021 12:00:00 GMT Writing Recently, I talked at the Fintech Design Summit about a new way of working we have in the User Journeys team at iwoca. In the past, we worked in Ag… https://superavi.com/the-shredder-framework/ https://superavi.com/the-shredder-framework/ Mon, 22 Jun 2020 12:00:00 GMT Business Model The Shredder is a method I’ve developed to try to unravel strategies whether they are for companies or products. The process of understanding requi… https://superavi.com/how-we-categorize-our-work/ https://superavi.com/how-we-categorize-our-work/ Fri, 13 Mar 2020 12:00:00 GMT Writing What’s this document? This is as a framework for categorizing our tasks. Hopefully, it should make it easier to reflect on your past projects and b… https://superavi.com/a-stab-at-building-a-better-design-leadership-org/ https://superavi.com/a-stab-at-building-a-better-design-leadership-org/ Thu, 07 Mar 2019 12:00:00 GMT Writing This article started as an answer to a task I did during my interview process for a company a while ago. While I can share the task I’ve adjusted t… https://superavi.com/design-tasks-are-here-to-stay-and-i-like-it/ https://superavi.com/design-tasks-are-here-to-stay-and-i-like-it/ Mon, 18 Feb 2019 12:00:00 GMT Design Recently I’ve encountered a lot of conversations around design tasks, for and against, pros and cons. I support giving tasks during the interview s… https://superavi.com/escape-routes-from-dead-end-design-careers/ https://superavi.com/escape-routes-from-dead-end-design-careers/ Tue, 17 Jul 2018 12:00:00 GMT Design Entering the design profession is sometimes like love at first sight, but it can also be something you simply want to do and learn to respect. Desi… https://superavi.com/are-you-boxed-in-getting-to-beyond-professional-roles-and-job-titles/ https://superavi.com/are-you-boxed-in-getting-to-beyond-professional-roles-and-job-titles/ Wed, 04 Jul 2018 12:00:00 GMT Future Every time I have had to look for a job, I have found myself having to box myself into an application template or a job spec. To cover every possib… https://superavi.com/74-2/ https://superavi.com/74-2/ Fri, 27 Apr 2018 12:00:00 GMT Design I’m a Google Inbox user, and since Inbox for iOS hasn’t been updated to match the screen size of iPhone X (which seems quite a trivial thing to fix… https://superavi.com/where-will-ads-live-the-answer-hardware/ https://superavi.com/where-will-ads-live-the-answer-hardware/ Wed, 31 Jan 2018 12:00:00 GMT Advertising There are countless businesses that build their value on the back of ads. Shamefully it became the default reaction to “what’s your business model?… https://superavi.com/facial-recognition-as-ux-driver-from-ar-to-emotion-detection-how-the-camera-turned-to-be-the-best-tool-to-decipher-the-world/ https://superavi.com/facial-recognition-as-ux-driver-from-ar-to-emotion-detection-how-the-camera-turned-to-be-the-best-tool-to-decipher-the-world/ Wed, 13 Sep 2017 12:00:00 GMT Design The camera is finally on stage to solve UX, technology and communication between us all. Years after the Kinect was trashed and Google Glass failed… https://superavi.com/goodbye-stereo-hello-360o-sound/ https://superavi.com/goodbye-stereo-hello-360o-sound/ Sun, 27 Aug 2017 12:00:00 GMT Audio In the past five years, there has been a paradigm shift in the speakers market. We’ve started seeing a different form factor of audio capable devic… https://superavi.com/designed-for-the-mute-scroller/ https://superavi.com/designed-for-the-mute-scroller/ Sun, 27 Aug 2017 12:00:00 GMT Communication Users consume content in a vacuum and it is usually mute. This is a short guide for designing for the mute scroller. How to grab their attention an… https://superavi.com/the-slipperiness-of-ux-data/ https://superavi.com/the-slipperiness-of-ux-data/ Sun, 27 Aug 2017 12:00:00 GMT Business Model In my article proving design, I talked about how hard it is to have proofs for making the right product or product decisions. Some projects are so… https://superavi.com/facebooks-ux-is-killing-the-home-button/ https://superavi.com/facebooks-ux-is-killing-the-home-button/ Sun, 27 Aug 2017 12:00:00 GMT Design Facebook has mastered making users ignore the bottom middle button; one of the most comfortable navigation areas. Look at the diagram below, it’s e… https://superavi.com/finished-copying-snapchat-whats-next-in-messaging/ https://superavi.com/finished-copying-snapchat-whats-next-in-messaging/ Sun, 27 Aug 2017 12:00:00 GMT Future In the past year we’ve seen more copying than innovation in the world of messaging. In 2016 everyone did stories, disappearing messages etc. Instea… https://superavi.com/recruiters-dont-work-for-startups%e2%80%8a-%e2%80%8awhy-im-cutting-the-middleman/ https://superavi.com/recruiters-dont-work-for-startups%e2%80%8a-%e2%80%8awhy-im-cutting-the-middleman/ Sun, 27 Aug 2017 12:00:00 GMT Business Model We’ve all seen Google’s search results when you type recruiter. I’ve read multiple “open letters”, hate posts, attempts to explain how “companies”… https://superavi.com/subtitles-were-never-designed-the-missing-element-in-tv-typography-design/ https://superavi.com/subtitles-were-never-designed-the-missing-element-in-tv-typography-design/ Sun, 27 Aug 2017 12:00:00 GMT Design In the past three years I’ve been designing televisions and audio systems for Samsung. Throughout these years I found a problem that no one tried t… https://superavi.com/communication-pyramid/ https://superavi.com/communication-pyramid/ Sun, 27 Aug 2017 12:00:00 GMT Communication It is often said that “You are who your friends are,” but in many ways your friends are a product of the environment which you grew up in, your par… https://superavi.com/reimagining-storage/ https://superavi.com/reimagining-storage/ Sun, 27 Aug 2017 12:00:00 GMT Design Storage is everywhere Look at your house, half of the things there are for storage. Sometimes there is storage for storage like a drawer for small… https://superavi.com/voice-assistance-and-privacy/ https://superavi.com/voice-assistance-and-privacy/ Sun, 27 Aug 2017 12:00:00 GMT Audio Voice assistants technologies are hyped nowadays. However one of the main voiced concerns is about privacy. The main concern about privacy is that… https://superavi.com/the-ux-poet/ https://superavi.com/the-ux-poet/ Sun, 27 Aug 2017 12:00:00 GMT Design Not too long ago I had an experience that made me look differently on the way I use words. We were holding a workshop with colleagues from Korea an… https://superavi.com/proving-your-design/ https://superavi.com/proving-your-design/ Sun, 21 May 2017 12:00:00 GMT Design Over the years I have had more experience working with developers than with designers. However in the past two years I have been more involved with…